NotCo, a food tech unicorn, and AI product development platform, has partnered with Cramer, Latin America’s leading flavor and fragrance company, to launch the NotCo Generative AI Fragrance Formulator. 
 
This tool is expected to transform the process of fragrance creation across various industries by leveraging Giuseppe, NotCo’s advanced generative AI platform, alongside Cramer’s extensive database of tens of thousands of fragrance formulations, enabling the rapid development of premium fragrances.
 
NotCo’s AI platform delivers end-to-end B2B innovation, using consumer insights to create market-ready products with concept generation and testing for new products, formulation, optimization in revamping existing ones, and staying ahead of consumer trends.
 
Aadit Patel, SVP of AI Product and Engineering at NotCo, said, 
 
“While Generative AI is typically associated with creating images, videos, and text, it has limitless possibilities in other creative applications. We began testing Giuseppe’s ability to evoke emotions through scents and were amazed by the early results. Our partnership with Cramer, combined with their expertise in formulation and raw materials, has allowed our AI to learn at an exponential pace.”
 
The Generative AI Fragrance Formulator transforms how manufacturers and brands approach R&D, facilitating the creation of truly unique scents that consumers have never encountered before. 
 
Cramer’s robust database includes hundreds of thousands of data points – from finished formulations to raw materials used by expert perfumers. This robust dataset has empowered Giuseppe to create premium fragrances instantly, significantly reducing the need for time-consuming iterations.
 
Patel added, 
 
“This new Formulator can craft bespoke fragrances in seconds; a process that traditionally took months and significant resources. This exciting new frontier for the industry makes novel, expert-quality fragrances accessible like never before for a wide range of product categories.”
 
In a recent blind study, NotCo tested 13 generative AI fragrances with professional perfumers. Cramer’s “expert noses” evaluated and approved several AI-generated fragrances as “market-ready” at the first iteration.
 
Karim Pichara, Co-founder and CTO at NotCo, commented, 
 
“As we continue to build upon our generative AI flavor capabilities, we’ve envisioned AI transforming the fragrance industry, and with our new Gen AI Formulator, we’re now realizing that vision. We’ve developed scents that evoke memories and emotions – such as the nostalgic aroma of Christmas, the freshness of a spring morning, the tranquility of a beach at sunset, and the lively atmosphere of summer parties – pushing boundaries for companies.”
 
NotCo and Cramer are currently in discussions with major personal care and beauty brands, as well as suppliers, actively working to bring this cutting-edge technology to market.
 
Powered by its patented AI engine, Giuseppe, and deep industry expertise, NotCo enables brands to innovate faster, reduce costs, and unlock new markets.
 
The new Fragrance Formulator is an extension of NotCo’s Generative AI Flavor Formulator, meaning the company now offers a comprehensive set of tools for any flavor or fragrance needs.

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